Action Gaming’s online gaming site VideoPoker.com is to receive additional technology services from Traffic Generation in an extension to the existing agreement.
VideoPoker.com is a leading free-to-play video poker brand in the US. Traffic Generation’s convergence platform will become a core component of Action Gaming’s social platform, and will include in-app functionality designed to increase player engagement rates, monetisation and cross-promotional capability.
Andy Caras-Altas, CEO for Traffic Generation, said: “Action Gaming is the market leader and biggest innovator in the US video poker market.
“We are delighted to be working with such a well-established brand and are confident that as a core component to its social platform the [Traffic Generation] Hub will deliver excellent results.”
