The unique Passoker gambling product has gone live with Gibraltar-based bookmaker Victor Chandler.
The non-skill game, which features legendary Sky Sports football and darts commentators Martin Tyler and Sid Waddell, lets players place wagers on what will happen next in live sports fixtures.
As well as allowing operators to significantly boost their in-play offering on virtually every sport, Passoker enables its partners to attract new audiences in a previously untapped area by providing opportunities to bet during television programmes.
Football highlights show Match of the Day and British soap operas Coronation Street, EastEnders and Hollyoaks are part of the initial offering, which can be played at the Victor Chandler site alongside the bookmaker's sportsbook, casino, poker, games and slots products.
Named winner of the Start-Up LaunchPad at EiG 2010, Passoker, which can be re-skinned to an operator's own design requirements, underwent a year of extensive development and beta testing before being launched by Victor Chandler.
Victor Chandler marketing director Karl Riley commented: "Maximising in-play is a key focus for our business, so we are very pleased to have launched Passoker on www.victorchandler.com and we are excited by the product. There is no doubt that it is a unique offering in the marketplace and we are delighted to be able to offer it first."
