U.S. Integrity has become Integrity Compliance 360 after the completion of its merger with Odds On Compliance.

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IC360 will offer integrity and compliance regtech products and services for the sports betting and igaming sectors.

The company will provide solutions that “empower organisations to achieve and maintain the highest standards of integrity and compliance,” it said.

The combination of the businesses presents a “strategic alignment of values and a shared commitment to excellence,” said Matt Holt, who has transitioned from U.S. Integrity CEO to the same role in the combined company.

Eric Frank, president of IC360, formerly CEO of Odds On Compliance, added: “Our vision is clear: to help lead our industry forward on compliance and integrity standards, empowering our partners to raise the bar.

“We believe the IC360 brand represents just that. This is only the beginning of an exciting chapter for Integrity Compliance 360.”

IC360’s portfolio of services includes integrity monitoring, compliance advisory and education alongside products such as Integrity Monitoring dashboard, which monitors real-time sports integrity issues.

“With a comprehensive suite of services and leveraging the collective expertise of U.S. Integrity and Odds On Compliance, this is an evolution of a journey dedicated to setting industry benchmarks and creating a one-stop-shop for integrity and compliance needs,” added Scott Sadin, COO of IC360, formerly COO of U.S. Integrity.