Sports data specialist Sportradar and the United Soccer League (USL) have signed a strategic partnership extension for integrity services and AV content.
The USL recently announced that the 2020 USL Championship season will return on July 11 and that the USL League One season will kick off on July 18, after play was suspended in both leagues due to the spread of Covid-19.
Under the terms of the deal, Sportradar will continue monitoring and analysing global and domestic betting activity on USL competitions via its fraud detection system, educating USL teams and players on the risks of match manipulation and supporting USL with the implementation of robust sports betting and integrity policies and procedures.
Additionally, Sportradar gains the international rights to disseminate AV content from the USL Championship and League One matches to licensed sportsbook operators.
Lizzie Seedhouse, USL’s SVP of digital, emerging technology and strategy, said: “In licensing our international rights through Sportradar for sports betting purposes, we can maximise our leagues' global exposure in the sports betting space.
“Through the extension of our partnership, we also protect the integrity of our competition by identifying suspicious betting activity and educating our 1,600 USL players, club and league front office staffs, technical staffs and referees on match fraud; two of the most important priorities for us as we navigate the sports betting scene.”
