Kindred Group’s flagship brand Unibet has opened the doors to its first online sportsbook in the US, offering customers in New Jersey a sports experience in time for the major sport season.


Arriving three months after the online casino launch in New Jersey, the sportsbook launch will trigger the start of a significant marketing push focused on the start of the new season.

The launch is part of the partnership with Hard Rock Hotel & Casino Atlantic City and follows the launch earlier this year of a full range of casino products.

Kindred Group successfully secured a Casino Service Industry Enterprise License in New Jersey together with Hard Rock Hotel & Casino Atlantic City in 2018 and have since been preparing for this important step.

Manuel Stan, SVP Kindred US, said: “We are very excited to launch our first sportsbook in the US and being able to give our customers in New Jersey a first-class sports betting experience. To be able to do this in partnership with a brand as strong as Hard Rock Hotel & Casino who share our vision to be a leader in the US market is a great feeling.”