NorthStar Gaming has extended its partnership with Playtech Software by renewing its strategic marketing agreement with the company.
Playtech has also advanced CA$3m of short-term financing to NorthStar.
The extended deal will “accelerate NorthStar Ontario's player acquisition strategy in Ontario,” NorthStar said in a statement, adding that the initial agreement between the companies – worth $4m – was a “significant driver of NorthStar Ontario's growth in 2023.”
The new deal will provide similar services up to another $4m until the end of October next year, with Playtech to be paid back from a share of revenue generated in connection with NorthStar’s player acquisition efforts.
Michael Moskowitz, chair and CEO of NorthStar, said Playtech’s “ongoing support has been instrumental in helping us to acquire new customers, provide a premium online gaming experience and fund the expansion of our brand in Ontario and across Canada."
