Dragonfish has launched a new standalone bingo network, Bingo Hollywood.
The company will provide Bingo Hollywood with a fully managed bingo solution, including software and a selection of marketing services. In addition, it will provide Bingo Hollywood with a suite of Quickplay instant format games including slots, blackjack, virtual sport and scratch cards.
The launch will be supported with a television advertising campaign in the UK, beginning on May 4.
Gabi Campos, MD of Dragonfish, said: "The online bingo market in the UK is continuing to grow, and there remains opportunities for exciting brands to obtain significant market share."
Derek Morran, CEO of Bingo Hollywood, said: "We knew we had to do something very different, so we created a brand combining Hollywood glamour, celebrity gossip and bingo entertainment."
