Traffic Generation has launched its new Tournament Management System, aimed at businesses within the growing casino convergence space.
TMS enables operators to run real-time tournaments across land-based, digital and social channels, delivering targeted gameplay content on multiple platforms, simultaneously.
Andy Caras-Altas, CEO for Traffic Generation, said: “Cross-platform tournaments are truly revolutionary. Not only are they a great way to link your brand through multiple products, but also they create the perfect opportunity to drive effective cross-marketing to different player groups at the right time - allowing operators to maximise revenue in every aspect of their business.
“With no development required, our clients can have tournaments across products from all their suppliers in days, not months.”
Traffic Generation is currently introducing TMS to its existing customers.
