Aristocrat Technologies has signed a deal with Traffic Generation, a Gibraltar-based cross-platform gaming analytics and convergence company, to incorporate Traffic Generation’s Hub into its product range.
Traffic Generation will integrate its proprietary digital and land-based marketing and analytical platform to Aristocrat's nLive and Oasis 360 platforms.
Andy Caras-Altas, CEO of Traffic Generation, said: "We are excited that Aristocrat has selected the Hub to enable the convergence between its land-based, online and social gaming businesses.
“This deal demonstrates our emerging position as a market leader in the convergence space.”
