Tipico is now a partner of the top three German football divisions after striking a deal with 3. Liga, the third tier.
Tipico will receive brand placement on the right sleeve of all the division’s team’s shirt, as well as stadium advertising during TV broadcasts.
The online and land-based operator has also secured digital sponsorship, with the “majority” of the proceeds being funnelled back into the league.
Tipico is also a partner of the Bundesliga and the 2. Bundesliga.
Kajetan Strini-Brown, director of marketing and brand at Tipico, said: "3. Liga is pure football: packed stadiums, passionate competition, hope and suspense – it's a perfect match for Tipico.
“We are therefore extremely excited to work together to further strengthen the appeal and visibility of this special league.
“For us, the 3. Liga is the logical extension of our commitment to German football, as we are now partner of all professional competitions. We have been working with the Bundesliga and 2. Bundesliga for many years and have also partnered with the DFB [German Football Association] for a year already."
Dr. Holger Blask, chairman of the management board at the DFB, said responsible gaming and tackling Germany’s unregulated market are further key offshoots of the new partnership.
“Together, we also want to continue our extensive efforts for responsible handling of sports betting within this framework,” he said.
“For many years, the DFB has shared the goals named in the State Treaty on Gambling, which only permits betting offers from state-licensed providers in accordance with legal requirements.
“In this context, the promotion of regulated offers and simultaneously the effective fight against the black market are of great importance to preserve the integrity of the game and protect the players."
