Numbers from Hitwise have showed that tombola is officially the most visited bingo website in the UK.

Hitwise’s report backs up previous data from BingoPort, which shows that tombola has more paying players than any other bingo site.

tombola aims to consolidate its position with £7m above the line advertising campaign, which will break in August. The website is currently running a £100,000 free bingo promotion, which has seen millions of free bingo tickets distributed though weekly magazines. The free bingo campaign is the first of tombola’s promotions to carry the new tropical island creative and launched on the same day as the new campaign website reflecting the new tropical design.

tombola games are developed in house exclusively for the website and it regularly launches new games, which helps develop player retention. The website also offers 43 chat rooms moderated by over 100 chat room moderators and a weekly free game for depositing players where £20,000 is won every week.