It’s not just the tech that matters, it’s what you’re able to do with it, according to Sportradar’s managing director of managed trading services Paolo Personeni.

Paolo Personeni

WHEN it comes to running a successful sportsbook today, two key fundamentals include data and technology.

With today’s crowded gaming industry and the speed at which technology is evolving, it’s more about how you can fashion these two aspects together to make the most out of an offering. After all, sportsbooks need to go a step further and stay ahead of the game to gain that extra margin and create differentiation that will ultimately help their profits.

Read the full article in the latest issue of iNTERGAMINGi