188Bet has signed a deal with dedicated sports betting TV service The Betting Channel to sponsor segments of the channel's output.
The online gaming and entertainment company will contribute odds for sports events and speciality markets to The Betting Channel, which streams via its website every Friday. The bookmaker’s logo will also appear on studio backdrops and graphics.
As part of the deal, 188Bet’s betting expert, Rob Hartnett, will join regular host Alan Bentley and other guests to preview betting on a range of sports and entertainment events. The first of the shows will stream live tomorrow and look ahead to the weekend’s sport and the US Masters golf.
Alan Bentley, The Betting Channel founder and presenter, commented: "In being able to tailor our output and offering our partners editorial input, we believe that we offer a prime platform for bookmakers to communicate with a large audience of bettors and sports enthusiasts in an entertaining and interactive way."
