Sportradar’s general manager of gaming Frank Wenzig examines the role of advanced technology in engaging a new generation of bettors.

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WIMBLEDON, the Asian Cup, Cricket World Cup, Major League Baseball – there’s no doubt international sports events such as these attract a lot of fans’ attention globally. Whether they’re watching live at the game, on a TV or via a PC or mobile, thanks to the options available due to technology, fans and punters want more ways to view, experience and predict sport.

This is especially so for millennials who, with the popularity of smartphones and digital technology, are constantly connected. As part of Betradar’s 360-degree betting portfolio, operators are able to provide customers with a variety of betting services and associated statistics, backed by the highest quality and fastest data, suitable for a range of mobile and online platforms. They can further leverage this experience using Betradar’s Betting Stimulation options, including streaming through Live Channel Online.

Read the full article in the latest issue of iNTERGAMINGi