STS, Poland’s biggest betting operator which also operates in several European markets, has partnered up with Enteractive’s (Re)Activation Cloud, the igaming conversion platform.


The plug-and-play service offered by Enteractive aims at improving STS’s player retention rates.

STS Gaming Group boasts an extensive product portfolio including bookmakers, virtual sports, casino, live casino and esports event bets. The brand has recently onboarded legendary goalkeeper Peter Schmeichel as well as ski jumper Martin Schmitt to drive its new “Bet with the Leaders” campaign.

STS dominates the Polish bookmaking market with a 47 per cent share and is the main sponsor of Poland’s national football team as well as a large number of other major teams in the country. Over the last six years, STS has multiplied its revenue tenfold and is now pushing for further geographical and offer expansion.

The company currently counts 1,500 employees in Katowice, Warsaw, Prague and Malta and is expected to grow further in the short term.

STS CEO Mateusz Juroszek said: “We have found a partner in Enteractive which shares our values in terms of innovation and constant improvement. It is our strategy to lead the way in development in terms of technology that constantly pushes to do things better.

“Partnering up with Enteractive and connecting to its Reactivation Cloud, we have added another vital tool to our CRM department so that we are able to communicate and engage on a large scale with our customers the STS way.”