Player account management platform Strive Gaming has raised a new investment round, led by platform service provider OpenBet, to boost US growth.
The agreement will deepen the collaboration between the two companies and is set to open up new commercial opportunities for both.
“This investment in Strive Gaming unlocks major new opportunities for OpenBet and bolsters our position as an end-to-end global industry-leader,” said Jordan Levin, CEO of OpenBet. “With the strength of Strive Gaming’s PAM as a future-proofed solution for the U.S. market, combined with OpenBet’s high standards, we can offer U.S. operators a fully integrated, turnkey proposition that will fuel responsible betting experiences.
“This new partnership sparks a new chapter in our history, and we are looking forward to working closely with the Strive Gaming team.” Max Meltzer, CEO of Strive Gaming, added: “Strive Gaming is perfectly positioned to increase our PAM market share and become a leader in the U.S. online betting industry over the coming years.
“OpenBet is a key, trusted brand in the global sports betting arena, and we welcome the company’s investment, in a move that will take us in a bold new direction, while maintaining our independence. We are extremely excited for our partnership with OpenBet - together, OpenBet and Strive Gaming have expertise across the entire betting industry, combined with strong tech and talent.”
