Strive Gaming, an igaming platform business specifically created to cater to the modern, multi-state requirements of North American operators, has officially launched.
The company will be led by Max Meltzer and Damian Xuereb, both joining from Kambi Group where they were COO and vice president of sales respectively. Xuereb assumes the role of president and CCO and Meltzer assumes responsibilities of CEO in the next few months.
The duo have been responsible for some of the largest B2B commercial partnerships in the US since PASPA was repealed in 2018. These partnerships have gone on to capture more than 35 per cent of the post-PASPA US sports wagering market.
Strive Gaming delivers technical performance at scale. Its modern proprietary player account management technology, roadmap and development team is focused purely on solving the challenges faced by operators in the North American market.
Strive Gaming is also bringing innovation to the market through its limitless Strive Infinity engine. This is a unique value driver that will change the way operators engage with their customers and build their internal workflows.
Strive Gaming’s Infinity engine will drive higher lifetime values by bringing operators closer to their players through operational automation and contextual real-time engagement.
Development teams for the company will be situated in both the US and Europe with customer serving offices in both the US and Canada to provide a premium 24/7 service for clients.
