Gaming marketing optimisation specialist Beehive is to supply its CRM tools to Stanleybet for implementation online in markets including the UK, Romania, Italy, Croatia and Denmark.
Adi Dagan, founder and CEO of Beehive, said: “We are delighted to have joined forces with Stanleybet and to grow our footprint in major European markets such as the UK and Italy as well as fast-growing markets such as Romania.”
Gianluca Porzio, head of online at Stanleybet, said the operator selected Beehive because it offered “the only marketing optimisation tool designed specifically for the online gaming industry.”
