The SOFTSWISS Sportsbook has enhanced the capabilities of its clients by upgrading the product’s back office.
The new functionality allows operators to manage the betting process more effectively, as well as collect information about the results of different projects in one place.
Among the top three novelties, the Sportsbook team highlights the following: full real-time statistics; rich bonus customisation opportunities; and multi-brand management where clients have access to all projects and data related to them via one back office
All Sportsbook clients now receive detailed statistics in real time based on key performance indicators - whether it’s a particular event, sport, market or another characteristic. This will help to analyse operational efficiency and make timely changes.
The user-friendly back office system gives a wide range of opportunities for customising bonuses for different types of audiences or events. This not only includes convenient bonus configuration but also the automatic generation of banners, rules and messages visible to players.
One of the critical novelties is that all functionalities described above are available for each client's projects in one place, making the management easier and allowing to compare the results of different projects without additional efforts.
