Disruptive sports betting brand Sportsbet.io has agreed a deal to become the main club partner of English Premier League team Watford after securing a landmark agreement with the 2019 FA Cup finalists.


The deal, a first for the the cryptocurrency sportsbook world, will see Sportsbet.io’s logo appear on the front of Watford shirts for the next three years.

Sportsbet.io branding will also feature at Watford’s home ground of Vicarage Road from the start of the new Premier League season, which kicks off on August 10 against Brighton and Hove Albion.

The announcement comes as Sportsbet.io recently celebrated its third birthday, and marks a major step up in its marketing activity. Earlier this month, Sportsbet.io sponsored the CONIFA European Football Cup, which was won in dramatic fashion by South Ossetia.

A video created by the online sportsbook called “Know No Borders” has been released celebrating the partnership and Sportsbet.io has also kicked off the first special promo to celebrate the big news.

Justin Le Brocque, head of sportsbook marketing at Sportsbet.io, said: “The Premier League is the most watched sports league in the world, so we are absolutely delighted to announce a major sponsorship deal with one of its most celebrated teams.

“Like Watford, Sportsbet.io knows no borders in its efforts to bring fun, fast and fair entertainment and excellence to a truly global audience. We are both looking to disrupt more established competitors and need to be creative in the way we approach this challenge.

“We share the club’s desire to combine passion and innovation to reach the top, and we look forward to doing everything we can to support Watford next season and beyond.”

The partnership, the largest in Watford’s history, will see Sportsbet.io’s branding across Watford’s home, away and goalkeeping shirts, as well as training kit for both men’s and ladies’ team.