OddsMatrix says a rise in player prop bets fuelled growth in its football product across the last football season.
The EveryMatrix sports betting division said overall football bets rose 34 per cent across the 2024-25 campaign to 324.1 million.
In player props, turnover in the shots on target and player to be booked markets increased 72 per cent, with revenues from player props increasing 84 per cent among OddsMatrix’s clients.
Player prop betting in the Champions League also rose, with shots betting climbing by 158 per cent season-on-season. Wagering on assists jumped by 149 per cent.
Overall turnover for OddsMatrix’s football product increased 28 per cent, and the division reported an average margin of 11.8 per cent, a “sharp increase” on the previous season.
“In the last 12 months, not only have we rolled out a new proprietary horse racing solution, we’ve worked hard to enhance our football product with broader event coverage, increased in-house pricing, extended market uptime, enriched content, faster settlement and smarter risk management – demonstrating our continued commitment to strengthening the core of our sportsbook offering,” said OddsMatrix CEO Tor Skeie. “These enhancements were instrumental in securing turnkey sportsbook partnerships with several ambitious operators during the 2024/25 season and we look forward to building on this momentum with more innovative product developments lined up for the new 2025/26 campaign.”
OddsMatrix also reported a 127 per cent rise in Bet Builder turnover.
