Crypto-first sports betting brand Sportsbet.io has secured a three-year official betting partnership with English Premier League football club Arsenal.
Sportsbet.io has innovated in online betting by combining cutting-edge technology with its cryptocurrency expertise. Building on this innovative approach, this partnership will focus on creating exclusive experiences to reward Arsenal’s large global fanbase and Sportsbet.io customers.
The partnership will also harness Arsenal’s iconic status in women’s football to help grow the game in Estonia, where Sportsbet.io operates from.
Arsenal coaches will deliver football clinics to Estonia’s U19s women’s team to inspire and nurture the next generation of talent. Both organisations are also committed to working together to explore other social responsibility initiatives and promote safe and responsible gambling throughout the partnership.
Sportsbet.io will leverage access to the men’s and women’s teams to create a digital content to engage our 80 million-plus digital following. This includes the six million-plus that follow Arsenal Women – the most followed women’s sports team on the planet.
Arsenal’s commercial director Peter Silverstone said: “It’s been fantastic getting to know Sportsbet.io and learning about our shared spirit of innovation and the ground-breaking work they are doing in the fintech space. We are proud to partner with a market-leading company that is at the forefront of the innovation journey of the gaming industry.”
Tim Heath, founder of the Coingaming Group, said: “Signing a three-year deal with Arsenal, one of the most celebrated teams in the world, is a huge venture and something we are all very excited about.”
