Online gaming operator Betano has struck a new partnership with FIFA to become an official partner of the Club World Cup.

Betano

The deal follows the Kaizen Gaming brand’s sponsorship of the World Cup in Qatar.

The tournament is hosting its debut edition this summer with 32 teams from across the world, including Manchester City, Paris Saint-Germain and Bayern Munich.

“It is a privilege to work closely with FIFA for a tournament that brings together millions of fans from all around the world as they get to watch the best club teams and players football has to offer,” said George Daskalakis, co-founder and CEO of Kaizen Gaming.

“This year’s tournament is particularly special, as it marks a moment in history as the inaugural edition.”

Romy Gai, chief business officer at FIFA, said: “We are thrilled to be collaborating once again with Kaizen Gaming and its Betano brand.

“Our shared ethos of enhancing the fan experience delivered huge successes during the FIFA World Cup Qatar 2022, and we are excited to be working with their team to deliver another world-class tournament.

“Over the past three years, we have seen the Betano brand grow and expand, and we know fans will be excited for this next step.”