The sports betting industry needs to have a greater focus on more markets, more choice and improved technology.
Speaking to iNTERGAMINGi recently, chief operating officer UK and online at Sportech Ian Hogg said that the focus for betting companies in the future needs to be about product, simplicity and education. "There is so much competition out there that if you can offer customers the best products in a simple format with good levels of information and education you will retain them as well as attracting new ones. We all need to be faster, quicker, slicker and embrace the lessons learnt from other sectors."
Hogg cites saturation as a major issue facing the sports betting industry. "The market is more crowded than ever with more and more new companies entering an already crowded space. Consolidation is going to play a big part within the industry as businesses struggle to compete in the current climate and, of course, we have already seen some significant mergers and acquisitions this year."
He continued: "The government is yet to really play its hand in the betting industry, but there is obviously a danger that under current UK taxation law, more firms will look to move offshore, while the sale of the Tote is also a development we at Sportech are watching very closely."
To read the full interview with Ian Hogg, see iNTERGAMINGi’s Latest Feature on the InterGameOnline.com homepage
