Sports betting software provider Sports Betting Tech (SBTech) has signed a partnership with Gaming Media Group to launch its sportsbook product in the soon-to-be regulated Danish online gaming market.
Regulated markets are a key focus for SBTech and this partnership will see the European online gaming operation and owner of the Poker Channel use sports betting company's fully managed sports betting solution in other markets as well. It also follows SBTech's recent entrance into the Austrian regulated market, providing its managed sports betting solution to Winfootball, a regulated Austrian operator.
"The Danish market is a key focus for our group and we were looking for the right partner to support our entrance into this market. We chose SBTech as our strategic partner not only because of its superior offering and professional managed services sportsbook solution but also because of its unique understanding of regulated markets and of what it takes to operate there," commented Crispin Nieboer, Gaming Media Group CEO.
