Sports betting giant Bet365 has agreed deals to sponsor half of the teams in Spain’s La Liga.

Bet365

The operator has signed up 10 clubs to two-year deals, running to the summer of 2020, handing the firm in-stadium brand presence as well as digitally.

New agreements have been concluded with Real Betis, Celta Vigo, Eibar, Espanyol, Getafe, Huesca, Valladolid, Villarreal and Vallecano, ahead of the new season kicking off later this month.