Sports data and content provider Sportradar has launched its programmatic ad solution.
The offering comes from ad:s – Sportradar’s full-service, data-driven marketing solution for sports betting operators.
Complementing the range of sports betting services Sportradar already provides to the industry, it has now developed its own data and technology-driven marketing platform that applies that same deep, analytical expertise to media investments, focused very firmly on eliminating waste and increasing returns.
With the sports betting landscape ever more competitive, efficient customer acquisition and retention is now the central question for running a successful sportsbook. ad:s aims to address this challenge.
Felix Geyr, managing director of sports media at Sportradar, said: “Our programmatic offering is underpinned by Sportradar’s unparalleled knowledge of sports bettors, its rich quality of consumer insights, proprietary custom-built marketing technology, the best content products and deep industry relationships established over a longstanding history as a top sports data company.
“With this distinct combination of benefits, our programmatic offering is set to be the most efficient and transparent solution in the market-place.”
