As the 2020 Formula 1 season gets under way in Australia this weekend, Sportradar is expanding its F1 betting offering with the introduction of new, live in-race betting markets.
Exclusively offering official F1 data, Sportradar will deliver the fastest and most comprehensive range of pre-race and in-race markets available to operators. Live data taken directly from the track on a race day will be made available from each of the 22 rounds in this year’s F1 World Championship.
The live odds product will utilise untapped, historical F1 data to create new live odds models. Initially, live odds will be provided for 20 plus in-race markets with practice and qualifying sessions added as the season progresses.
Existing pre-race models include driver markets covering winner, podium and top 10 finishes, along with constructor markets, group winners, drivers to be classified, race head-to-heads and pole position head-to-heads.
Sportradar's managing director of sports partnerships, David Lampitt, described the launch of live in-race betting as “a ground-breaking move for F1 that will increase engagement and bring new fans to the sport.”
He added: “Formula 1 is one of the world’s most recognised sports brands with unique commercial opportunities that continue to expand. Introducing live in-race betting opportunities is a starting point to unlocking those opportunities and increasing interest and engagement among fans worldwide.”
