Sportradar has partnered with the Vicca Group to offer its Orako solution to the operator’s betting business in Colombia.
The Zamba sportsbook will make use of Orako's artificial intelligence capabilities, which are designed to assist with intense data loads around popular betting events.
Zamba will also employ Sportradar’s Managed Trading Services, which offers a range of pre-match and live betting content from partners including the NBA, NHL and MLB in the US, as well as football competitions from Conmebol and Uefa.
Sportradar’s Jacob Lopez, senior vice president Managed Sportsbook Services, said the partnership will allow Zamba the ability to “choose how to set up their sportsbook.”
“Combined with our team’s deep industry insights and unparalleled expertise, the Vicca Group now has the tools to provide an exciting, best-in-class sports betting experience to their customers,” he added.
Enrique Amorocho, business development manager at Zamba, said the operator can now offer “a more advanced and exciting online sports betting experience with an expanded range of sports events and a greater variety of betting markets.”
