Sportradar will look to connect sportsbook operators with customers of legal age among the 375m Snapchat daily active users through a new partnership.
Sportradar’s ad:s technology is being intregrated into the Snap Inc. messaging app, which ensures only users of legal age are targeted.
The deal will create a new channel for betting operators to acquire and engage customers using Sportradar’s paid social media advertising service.
Florian Geheeb, global director advertising sales at Sportradar, said the company is “unlocking a new channel to optimise the marketing performance of sportsbook operators.”
Ross Hartnett, manager, real money gaming at Snap Inc, said: “This partnership will provide the Real Money Gaming operators the opportunity to dynamically reach millions of sports fans of legal gambling age in legal locations with unique creative, real-time game stats, betting odds and more.”
