Sports data, media and entertainment solutions provider Sportradar has signed a multi-year extension of its media partnership with NASCAR.
The renewed agreement extends a four-year partnership where Sportradar distributed NASCAR’s live timing and scoring data to digital media partners such as the Associated Press and Bleacher Report.
Tim Clark, senior vice president and chief digital officer at NASCAR, said: “Sportradar has been an excellent partner that has helped us expand the reach of NASCAR’s live data. Real-time data and live leaderboard content are critical for NASCAR fans who follow the race across a variety of platforms. Working with Sportradar, we’re confident that our loyal fans have access to the information they crave most.”
Steve Byrd, head of global strategic partnerships at Sportradar, said: “Our relationship with NASCAR is one that we value tremendously. We look forward to extending our remit with them, and are excited to continue delivering real-time data to NASCAR’s fans.”
The announcement follows an integrity services agreement signed in December between Sportradar and NASCAR. Through that deal Sportradar’s Integrity Services monitors domestic and global betting patterns on races for signs of nefarious activity as well as assisting NASCAR with the development of sports betting and integrity rules and helping educate drivers, teams, and other stakeholders on all relevant policies.
