Sports data specialist Sportradar has announced a long-term extension of its agreement with Associated Press.
Following a successful three-year collaboration as AP’s official sports data provider, Sportradar will continue in the role to deliver its core sports data content to AP’s traditional and digital platforms.
In addition to sharing its data APIs – including the NBA, MLB, soccer and NCAA sports – Sportradar is providing AP with access to its radar360 research engine and support from its research desk.
Brian Josephs, vice president of digital sport at Sportradar, said: “We strongly value our relationship with AP, and we are grateful for the opportunity to continue working with the most respected news institution in the world.
“Combining our competencies has proven to be very successful, and we anticipate this continuing in the future as AP begins utilising tools and services like radar360 and our research desk to help them further enhance their leading sports coverage.”
Barry Bedlan, AP’s sports products director, said: “Sportradar has been a great, forward-thinking ally that has consistently provided top-notch support to AP.
“We look forward to the next phase of our relationship and exploring how we can best maximise Sportradar’s technology, data and information for our audiences.”
