Sportradar has expanded its reach in professional tennis through a data and audiovisual deal with UTR Sports, the operator of the UTR Pro Tennis Tour.
Starting in January 2025, Sportradar will receive competition data for betting purposes, capturing data from more than 200,000 PTT matches per year.
The company said it will “help to drive enhanced visibility and affinity for the PTT” by applying its artificial intelligence and computer vision technologies to the competition, creating new analyses and insights in each match.
UTR will incorporate Sportradar’s Universal Fraud Detection System across all PTT matches to mitigate betting-related and match-fixing concerns.
UTR Sports chairman and CEO Mark Leschly said the tennis tour has “exceeded expectations” and that its growth path looks “brighter than ever,” ahead of the tour’s “significant expansion” in 2025.
“We are happy to be able to elevate and expand visibility of the tour with Sportradar and continue to provide the broadened pathway these players need to meet their goal of playing professional tennis,” he added.
Mortiz Gloeckler, Sportradar’s EVP Rights and Strategic Projects, said: “As we do with all our partnerships, we have selectively added UTR to our portfolio of rights that we believe will provide Sportradar with enhanced commercialisation upside and opportunities for further growth.”
The PTT is played in 28 countries around the world and has completed almost 700 tournaments since 2021. Its matches, which take place weekly across Asia, Europe and North America, are streamed on Amazon Prime.
