Sportradar has announced partnerships with the New York Jets and Baltimore Ravens to support their efforts in maximising sponsor performance and unlocking new opportunities in the growing legal sports betting category.
These new alliances mark the first time major US professional sports teams have partnered with a sports technology company to address these types of marketing needs in such an innovative manner. Sportradar will utilise ad:s, its full service, data-driven marketing solution, to help each team enhance and refine their sponsorship and affiliate marketing strategies for legal sports betting partners.
Specifically, Sportradar is delivering technology that will inform dynamic creative assets and produce data-driven content to be featured in programmatic advertising campaigns, in the interest of personalising the fan experience and deepening the degree of engagement.
This disruptive approach will also create efficiencies in sponsorship activations and increase the effectiveness of customer acquisition initiatives.
