Sportradar, a global provider of sports betting and sports entertainment products and services, has acquired Fresh Eight, the operator of a personalised messaging platform in the global betting and igaming marketplace.
Through the acquisition, Sportradar aims to strengthen its digital marketing services platform with a DCO personalisation technology in both display and paid social, enabling sportsbook operators to fully optimise their media investments.
The technology also allows sports-orientated publishers to control the integration of native and personalised sport-betting content into their platforms.
The company says the acquisition “complements Sportradar’s existing ad:s platform offering which provides highly targeted programmatic advertising capabilities to a significant number of betting and gaming businesses.”
Fresh Eight is a well-regarded technology provider in the global market and has made significant progress in the US, with both tier one operators and publishers. Current operator clients include FanDuel, Entain, William Hill and LeoVegas, as well as major sports publishers ESPN, CBS Viacom, NBC Sports and News UK.
