Blue Square and 888sport are the latest sportsbook brands to join Sporting Solutions' fast-growing service.
Both Blue Square and 888sport will be taking in-play prices across a number of sports, including American football, baseball, basketball, ice hockey, rugby union and tennis. The B2B in-play trading and pricing division of the Sporting Index Group already has a range of partner operators including William Hill, ToteSport, Skybet, Centrebet and PartyGaming.
Vincent Leonard, sportsbook product manager at Blue Square, said: "In-play betting has been a huge growth area for Blue Square over the past couple of years and the thirst shown by our customers shows no sign of decreasing. We chose to partner with Sporting Solutions to fill a gap in our in-play schedule because their trading models, technology and professionalism was a perfect complement to the service we already offer our customers both online and on our mobile products."
Richard Jerman, head of 888sport, added: "In-play betting is 888sport’s biggest growth area and partnering with Sporting Solutions will enable us to leverage this even further. Offering our customers more in-play markets is also key to our mobile betting strategy.”
