SoftSwiss has announced the start of its new betting project, which will run on the Sportsbook Platform.
The new client is CricketBet Sportsbook, the very first SoftSwiss Sportsbook project focused primarily on sports betting. This will be the second SoftSwiss Sportsbook client launching onto the Indian market with a specialised Sportsbook Premium Cricket package on top of the standard Sportsbook offering of placing bets on more than 10,000 live events in over 70 sports and 1,200-plus unique markets.
Officially launched in May 2021, CricketBet is all set for the summer full of large-scale events such as the upcoming Olympic Games in Tokyo and the long-awaited rescheduled Euro 2020.
SoftSwiss Sportsbook is officially establishing itself further on the Indian market after a successful launch of its very first project in this territory, Betjungle Sportsbook, in March this year. This links up with the Sportsbook heavy geographical expansion strategy followed by its official launch in December 2020.
In order to accommodate this, the SoftSwiss Sportsbook team has also recently extended its betting odds by adding five new options to European (British, Hong Kong, American, Indonesian and Malaysian) which diversify the betting experience and deliver more added value to the players.
The Sportsbook solution comes with recently added features such as additional bonus schemes, such as BetCashout, Bet Builder, System and Maxbet.
The main odds feeds provider behind the platform is Betradar, the world’s leading supplier of sports betting data services. Moreover, the solution provides an easily customised mobile-first user experience, which in its turn increases platform usability.
