SOFTSWISS hs conducted a large-scale survey in which it assessed customer satisfaction.
The survey was conducted by the marketing research leader Kantar Ukraine on behalf of SOFTSWISS. The results show that one of SOFTSWISS' key differentiators is top-level customer service, which distinguishes the company on the market among competitors.
The survey was conducted from August until September 2021. Its main objectives were to discover which key features and product characteristics are of crucial importance to clients, understand their expectations and measure their satisfaction with SOFTSWISS and its competitors' products and services.
Among the most important characteristics when choosing a company to cooperate with, respondents pointed out (on a scale of one to 10, where one is least important and 10 is most important): prompt response and quick problem resolution (9.2); help in making money (8.9); simple and quick communication with managers (8.8); top-level service (8.8); and opportunity to run a successful and profitable business (8.7).
All these characteristics are in line with SOFTSWISS brand positioning to be a reliable supplier of igaming solutions and to offer clients not only expertise and innovation but also top-level customer service.
Among the least important characteristics when choosing a partner, respondents mentioned “the development of the entertainment and gambling industry” (7.6), the "leading igaming provider" status (7.4) and the opportunity to get “a positive effect on their image from cooperation” (6.8).
