Softswiss has launched Player Chat, a new feature enabling real-time communication among players within the Softswiss Sportsbook.

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According to the Softswiss Igaming Trends 2025 Report, fostering a sense of community through social features, such as in-game chat rooms and forums, enhances player engagement and loyalty as players feel more connected to the platform and each other. 

Player Chat encourages players to remain on the platform by facilitating real-time discussions, potentially increasing betting activity and fostering a sense of community.

This social integration is anticipated to enhance player retention and attract new users through organic growth.

Player Chat allows users to join chat rooms specific to sporting events, facilitating discussions, sharing predictions and celebrating wins in real time.

Players can personalise their experience by setting nicknames and avatars and utilise various communication tools such as messages, reactions, emojis, stickers and message translations.

Chat administrators have access to moderation tools, including content filters, reporting systems and the ability to send links, polls, quizzes or marketing offers to enhance interaction.

Additionally, administrators can reward active participants with badges, fostering a safe and engaging community.