A study undertaken by gaming convergence analyst Traffic Generation has found that 44 per cent of social slots players would pay to play their favourite Facebook game online or at a physical casino.
Traffic Generation CEO Andy Caras-Altas said: “Land-based operators should be encouraged by the player's desire to play social games in a land-based casino.
“For suppliers with land-based content – such as IGT, High5, Aristocrat - this provides a compelling case for pushing their digital content into the online space. There is clearly a demand and opportunity to build land-based players out of their social play.
“Operators with the capability to bring their games to land-based casinos would have to make decisions about partnering with land-based providers,” continued Caras-Atlas.
“This response also validates the now widely accepted position that land-based social casino content performs, in the US market at least, better than pure online content.”
The study also asked players why they liked to play social casino games on Facebook, with 46 per cent responding “because I can play with/against friends”.
Caras-Altas added: “The social aspects associated with Facebook are still clearly important motivators for players.
“Given that all Facebook casino apps have the core social hooks already then operators have the opportunity to become more attractive to players by enhancing this shared experience.”
