EveryMatrix’s SlotMatrix platform has gone live in New Jersey, US, with operator betParx.
The content platform’s first US games aggregation deal means betParx can offer customers EveryMatrix games plus third-party live and slots content including from Evolution.
BetParx has also taken EveryMatrix’s gamification and player engagement tools including free spins, leaderboards and tournaments.
SlotMatrix plans to launch in Pennsylvania and Michigan later this year.
Erik Nyman, president of EveryMatrix Americas, said: “Going live with our first ever aggregation agreement with such a great partner as betPARX is a real milestone for the EveryMatrix business in North America.
“Not only does our SlotMatrix platform open the door to a vast variety of content from leading igaming suppliers such as EveryMatrix Games and Evolution, but it crucially also means betParx customers can now significantly enhance their gaming experiences by playing the best and most exciting slots and live games the US market has to offer.”
John Dixon, COO at betParx, said: “Our integration with EveryMatrix means our players will benefit from superior gaming experiences by accessing the most in-demand titles, amplified by numerous gamification features that will further level up their enjoyment and engagement.
“We’re excited to see the results across all three states.”
