Sleepy Giant, a provider of backend game technology and services, has sealed a partnership with predictive analytics company Ninja Metrics to integrate its Katana Social Analytics technology into Sleepy Giant's fofofum game engine.
This will enable developers to identify key influencers in their games in order to optimise engagement and retention and influence monetisation via the most influential players, known as “social whales.”
Diego Abba, CEO of Sleepy Giant, said of the deal: “By integrating Ninja Metrics’ Katana Social Analytics technology within our fofofum ops engine, we provide developers with a one-stop solution for game management and advanced analytics.
“Developers can further drill down into their player base for insights through Katana technology and take action through fofofum.”
Ninja Metrics CEO Dmitri Williams added: “Players respond to the cues of influencers in the gaming community.
“By identifying the social value of these players and their friends who follow them, developers will know where to focus their efforts for maximum return.”
