SkillOnNet, a leading online casino platform provider, has partnered with data science specialist Neccton to roll out an innovative machine learning safer gambling tool that helps players avoid gambling related harms.
Called Mentor, the tool developed by Neccton in collaboration with behavioural scientists and psychologists, tracks player data, detects risk patterns, changes in behaviour and flags signs of problem gambling. If a player is considered at risk, they are given personal feedback and tailored communications to prevent harm.
The communication sent to players is among others based on “motivational interviewing,” a counselling approach developed by clinical psychologists William R Miller and Stephen Rollnick. The technique works with nudges to achieve behavioural change.
The tool will be rolled out across all SkillOnNet brands including PlayOJO, AHTI Games, Slingo, Lucky Vegas, Royal Bet, SlotsMagic and more.
