Supplier to the retail and online betting industry SIS has appointed Sandra McWilliams as sales director as the company seeks to further boost its international business and consolidate domestic interests.

SIS picks McWilliams for international drive

McWilliams has more than 15 years experience in a range of sales roles, including a four-year spell as sales director at Experian and, most recently, in a similar role with payment firm Equiniti.

McWilliams said: “SIS has a strong heritage and I look forward to working with the team to help provide optimal betting solutions for our customers, and to growing both our domestic and international customer base.”

SIS commercial director Paul Witten added: “We’re delighted to welcome Sandra to SIS and I believe that she is a valuable asset for the company. She has a wealth of experience working in sales and has prior knowledge of the betting industry, which will prove to be invaluable as we continue to develop our customer base globally.”