Sports Information Services will give LiveScore Group access to over 73,000 racing events annually via a new long-term distribution agreement.
LiveScore Group’s betting brands LiveScore Bet and Virgin Bet will receive SIS’ live racing content as an end-to-end solution including live streamed pictures and commentary.
The content comes from over 170 racecourses across five continents.
James Mckay, sportsbook director at LiveScore, said SIS’ racing content has proved “very popular” with its customers as it looks to provide “competitive entertainment around the clock.”
Harri Hulatt, commercial manager UK and Europe at SIS, said the live racing will “prove a valuable driver of revenues” for LiveScore Group.
