SIS (Sports Information Services), a leading multi-channel supplier of betting services, has secured an agreement with Betlive to deliver its 24/7 Live Betting Channel to the leading Georgia operator.
The 24/7 Live Betting Channel will feature a mix of leading horse and greyhound racing, interspersed with market-leading virtual racing, to provide the Georgian operator with profitable short-form content throughout the day across online and retail, with a betting event taking place every three minutes.
The company’s live 24/7 service will provide live pictures and data from over 30,000 horse races and 38,000 greyhound races. Premium exclusive live UK and Irish horse racing will be available, with international horse racing from Australia, Dubai, Latin America and Korea, as well as UK and Irish greyhound racing.
SIS will distribute the channel to Betlive’s retail outlets in Georgia, as well as online, with the deal highlighting the global appeal of racing content in driving betting turnover for operators in emerging territories.