IMG ARENA, a leading sports betting service and content hub, has signed a multi-sport, portfolio-spanning partnership with SG Digital, a division of Scientific Games.
Golf will be the first area of focus for the partnership, which will see SG Digital, via its OpenSports offering, become the first platform partner of IMG ARENA’s state-of-the-art Golf Event Centre from January 2020. The IMG ARENA events centre is designed to change how fans interact with the sport from both a viewing and betting perspective. The Golf Event Centre will deliver fans and sports betting operators fast and comprehensive shot-by-shot data, live streaming and interactive course visualisations from both the PGA Tour and European Tour. It is designed to revolutionise betting on the sport by opening more markets and truly enabling in-play betting. SG Digital will also take IMG ARENA’s golf trading feed - its first odds property - as part of a wide-ranging deal that that includes IMG ARENA’s virtual sports portfolio and best-in-class tennis and badminton data services. This deal expands the capabilities of the OpenSports platform, which gives sportsbook operators a streamlined, modular solution for running regulated sports betting.
