Scientific Games Corporation announced just before Christmas that the company has been awarded a contract to supply instant tickets and cooperative services to Dutch lottery operator, De Lotto.
The contract, which is anticipated to begin in April, has an initial term of four years and includes additional contract extension options. Under the terms of the contract, Scientific Games will be consulting on marketing and game design and providing field sales support, in addition to printing and distributing tickets. Revenues to Scientific Games will be based on a percentage of instant ticket retail sales.
"We see growth potential for instant tickets in the Netherlands, as De Lotto’s instant ticket sales in 2009 represented roughly 20 per cent of lottery sales, compared with almost 60 per cent of lottery sales in the US," said Scientific Games chairman and CEO Lorne Weil. "We believe we can expand instant ticket penetration through both the addition of our cooperative services and by working with De Lotto to implement best practices."
