SBTech has secured a multi-channel sportsbook partnership with Svenska Spel Sport and Casino, Sweden’s leading lottery, betting and casino gaming operator.
This is its third tier one lottery sportsbook deal of 2019, following wins with Veikkaus and The Oregon Lottery. SBTech successfully completed a highly technical and extremely competitive procurement process, outperforming rivals across a range of criteria, including its fully configurable and localised Managed Trading Solutions, industry leading next generation APIs and commitment to responsible gaming tools.
It also impressed the Svenska Spel procurement team with its secure and efficient technology stack coupled with innovative sports betting features, including Yourbet bet builder tailored specifically for the Swedish marketplace, allowing players to customise their bets across highly popular regional sports.
The agreement will form a long-term partnership within the newly regulated Swedish market that will significantly elevate and enhance the sports offering for Svenska Spel’s extensive player base, focusing on memorable and enriched experiences. Svenska Spel partners with more than 2,000 retailers in Sweden and is one of the country’s leading betting and gaming brands with 37 per cent of the sports betting market in 2018.
