Sam Foulkes, director of trading at Amelco, tells iNTERGAMINGi how what was previously a risky commitment to machine learning has already paid major dividends.

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SPORTS betting software and trading services provider Amelco was born out of a history of building software solutions for pricing, trading and execution platforms offering electronic brokering services to the global banking sector.

Across the past decade, the UK-based firm has supplied bespoke enterprise sports betting and trading platforms to some of the biggest bookmakers in the world, having built robust solutions with the ability to be able to consume and process a huge amount of data in real time.

Read the full article in the latest issue of iNTERGAMINGi